Wishbone launches Wishbone Gold, the first working dog food made in New Zealand in support of New Zealand farmers

on February 24, 2021

For every bag sold, Wishbone Gold is giving $5 to the Rural Support Trust 

As a family-owned business that relies on New Zealand farmers’ hard work and expertise for clean and premium ingredients, Wishbone recognizes the importance of supporting farmers.  

“We care about our partner farmers,” said Jerel Kwek, CEO of Wishbone Pet Food. “Through Wishbone Gold, we aim not just to give back to our beloved farmers but also provide proper nutrition to their dogs – their prized companions.” 

Wishbone Gold is the company’s first pet food made for working dogs, using only New Zealand ingredients to support New Zealand farmers. For every bag sold of Wishbone Gold, the company is donating $5 to the Rural Support Trust, a nonprofit organisation that offers free services and aid to rural communities and farmers. 

Deemed as the heart of New Zealand farms, working dogs make a huge contribution to a farmer's success. They work in all weathers 

According to Te Ara, an educational website dedicated to share information about New Zealand’s natural environment, culture, institutions and society, working dogs can run 60 up to 100 kilometers a day, often at the speed of 20 to 30 kilometers per hour, to guard and herd sheep and cattle.

That’s why Wishbone Gold is formulated with Taurine, a supplement that allows the heart to pump a large amount of blood throughout the body and help dogs perform their jobs with ease. It’s also enriched with Glucosamine to help keep working dogs in peak condition by maintaining healthy joints.  

Each 20 kg bag of Wishbone Gold is made with 100% free-range New Zealand Beef and Lamb to help build and maintain muscle mass. Working dogs will also benefit from the power of Wishbone Gold’s 8 superfoods: Mango, Papaya, Blueberries, Cranberries, Flaxseed, Rosemary, Basil, and Peppermint. Each superfood helps boost the immune system and promote healthy digestion. 

Neil Bateup, Rural Support Trust (RST) National Council Chair is thankful for Wishbone Gold’s support. “We are incredibly grateful for the support of Wishbone Gold.  It is a great partnership - just like a farmer with his dogs. Funds raised from the sale of bags can be utilised across Rural NZ to help make a difference.” WishboneGold.Co.NZ 

About Wishbone Gold 

Wishbone Gold is proudly made in New Zealand using New Zealand ingredients for working dogs. Our Taurine-enriched recipe protects the hearts of our working dogs for peak performance. Wishbone Gold is also made with Glucosamine for joint health, 8 superfoods to boost their immune system, and 100% free-range New Zealand Beef and Lamb for strong muscles.  

Get a free 400 g sample today when you visit www.wishbonegold.co.nz. For more details, please reach out to Bronwyn Bint at 0800-WISH-4-GOLD.