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“Our pets are treasured family members.
Nothing gives us more joy and purpose
than enjoying wholesome and delicious food as a family.”
Pets are so much more than just animals that live with us. They are our friends, our guardians, and our children. Our pets have their own distinct identities, characteristics, thoughts, feelings, tastes, and emotions.
Because pets are family. We need to provide them food with proper nutritional values to ensure their overall well-being.
From our small, family-run pet food company here in New Zealand, we source only the purest ingredients, highest quality free-range meat, and organic produce direct from local family farms. We cook all our food in small, single batches so it’s always fresh and every bag is 100% grain-free and gluten-free.
Our purpose is to show pets the same kindness, love, and respect we would give to any family member.
We make healthy, home-styled food that you can trust, straight from our family to yours.
That’s why we never settle for anything less than the all-natural, high quality, and highly-digestible free-range meat mixed with fresh produce and specialty herbs for Wishbone.
Wishbone is infused with the power of 8 nutrient-rich herbs, fruits and vegetables, including Basil, Cranberries, Flaxseed, and Papaya. These, along with the addition of Taurine and essential vitamins and minerals, boosts your dog's immunity from within. Keep your dogs strong and healthy in any season with Wishbone!
Each bag of Wishbone is expertly crafted by animal nutritionists to maintain a healthy balance of 75% animal ingredients and 25% functional ingredients. This holistic approach ensures that with this one bag, your dog eats food that supports healthy hearts, bright eyes, healthy skin, shiny coats, happy tummies and healthy muscles and bones. Now that's something to wag about!