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    • New Zealand Made

      Crafted with care using premium ingredients from New Zealand's pristine landscapes.

    • 8 Superfoods

      Packed with nutrient-rich superfoods to support your pet's vitality and well-being.

    • Grain-Free

      A wholesome, grain-free recipe for sensitive tummies and natural energy.

    • Whole Pet Health

      Balanced nutrition to promote healthy skin, coat, digestion, and overall wellness.

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    Bestsellers

    Why Wishbone?

    We have something for every pet with our wide range of recipes that include dry food, freeze-dried toppers and wet cans at prices you'll love. 

    •  Nutritionally dense
    •  Packed with delicious, natural ingredients
    •  Superfoods for a daily immune boost 
    •  Taurine-enriched for strong, healthy hearts
    •  Sustainably-sourced natural ingredients
    Try Wishbone

    Top Categories

    • @franky_and_floyd

      " We love pasture raised New Zealand Lamb, so much that we have our own flock. Wishbone pet food ticks those boxes and also includes vitamins. "

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    • @mickys_pets

      " Leia’s Winter Self Care Tips is to dress warm and eat nutritious food! 🥰🧣🐟 Thank you @wishbonepetfood for filling her belly with goodness! 💖 "

      Shop Now 

    • @otisandtheodore

      " Wishbone Pet Food is my love language for my dogs - absolutely loving the new pastel packaging and can’t decide which flavour is our favourite! "

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    • @chesterandbarney23

      " Presenting @wishbonepetfood Campaign to welcome their new packaging What is your love language ? Barney’s love language is acts of service. "

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    What Makes Us Unique

    Our holistic approach to nutrition starts by choosing the best, natural ingredients from one of the most pristine places in the world - New Zealand.

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    Let customers speak for us

    from 370 reviews
    Brandon Lewis
    Premium Taste: Gourmet Delight!

    Gourmet delight with a premium taste. Awesome Pawsome treats make every day special for my dog.

    [Dog Treat Bundle of 6] Awesome Pawsome All Natural Dog Treats 85g
    [Dog Treat Bundle of 6] Awesome Pawsome All Natural Dog Treats 85g
    Grace L.
    Cats Can't Get Enough!

    Tried the Wishbone Roost Cat Starter Kit and my cats absolutely loved it! The small bag was a great way to test it out, and seeing how much they enjoyed it, we’ll be sticking to Wishbone from now on. Excited to see how they like the larger bags.

    [Cat Starter Kit] Wishbone Roost for Cats - New Zealand Chicken 500g
    [Cat Starter Kit] Wishbone Roost for Cats - New Zealand Chicken 500g
    Jessica M.
    Top Choice for Sensitive Tummies!

    We've had a tough time finding food that doesn't upset our Jessie's stomach. The Wishbone Ocean Starter Kit has been a game changer—no issues at all, and she's more energetic than ever! It's reassuring to find a brand that delivers on its promise. Will be purchasing more soon!

    [Dog Starter Kit] Wishbone Ocean for Dogs - New Zealand King Salmon 500g
    [Dog Starter Kit] Wishbone Ocean for Dogs - New Zealand King Salmon 500g
    Shirley Roycroft
    Yummy dog food

    My boy just loves his new dog food. Salmon
    We must try the mixed one next time
    Very satisfying for my dog 🐕

    Wishbone Ocean for Dogs - New Zealand King Salmon 1.8kg, 9kg
    Wishbone Ocean for Dogs - New Zealand King Salmon 1.8kg, 9kg
    Luna Fritz
    A Canine Cuisine Craze

    "Our dog, Luna, has never been more excited for mealtime since we switched to Wishbone's Beef and Lamb mix.

    Wishbone Graze for Dogs - New Zealand Beef and Lamb 1.8kg, 9kg
    Wishbone Graze for Dogs - New Zealand Beef and Lamb 1.8kg, 9kg

    Learn More

    • Unraveling the Mysteries of Picky Pet Eaters

      In the curious world of pets, each cat and dog companion holds a lot ...

      Read Now 

    • How Freeze-Dried Raw Can Cure Your Picky Pets

      Are mealtime battles with your pet becoming a daily ordeal? With freeze d ...

      Read Now 

    • Dog Food Pros & Cons: Grain-Free or With Grain

      Grain-inclusive diets contain grains such as corn, wheat, and rice ...

      Read Now 
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