Nutrition Your Pets Deserve, At Prices You'll Love

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Why Wishbone?

  • New Zealand Made

    Premium ingredients from New Zealand's pristine landscapes.

  • 8 Superfoods

    Packed with superfoods for your pet's vitality.

  • Grain Free

    A wholesome, grain-free recipe for sensitive tummies.

  • Whole Pet Health

    Balanced nutrition for skin, coat, digestion, and wellness

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Trusted By Pet Parents

⭐⭐⭐⭐⭐ From 400+ Reviews

  • @franky_and_floyd

    " We love pasture raised New Zealand Lamb, so much that we have our own flock. Wishbone pet food ticks those boxes and also includes vitamins. "

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  • @mickys_pets

    " Leia’s Winter Self Care Tips is to dress warm and eat nutritious food! 🥰🧣🐟 Thank you @wishbonepetfood for filling her belly with goodness! 💖 "

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  • @otisandtheodore

    " Wishbone Pet Food is my love language for my dogs - absolutely loving the new pastel packaging and can’t decide which flavour is our favourite! "

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  • @chesterandbarney23

    " Presenting @wishbonepetfood Campaign to welcome their new packaging What is your love language ? Barney’s love language is acts of service. "

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⭐⭐⭐⭐⭐ From 400+ Reviews

Learn More

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  • How Freeze-Dried Raw Can Cure Your Picky Pets

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  • Dog Food Pros & Cons: Grain-Free or With Grain

    Grain-inclusive diets contain grains such as corn, wheat, and rice ...

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