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New Zealand Made
Crafted with care using premium ingredients from New Zealand's pristine landscapes.
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8 Superfoods
Packed with nutrient-rich superfoods to support your pet's vitality and well-being.
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Grain-Free
A wholesome, grain-free recipe for sensitive tummies and natural energy.
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Whole Pet Health
Balanced nutrition to promote healthy skin, coat, digestion, and overall wellness.
Bestsellers
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Wishbone Ocean for Dogs - New Zealand King Salmon 1.8kg, 9kg
Regular price From $33.99 NZDRegular price Sale price From $33.99 NZDUnit price perSale -
Wishbone Roost for Cats - New Zealand Chicken 1.8kg, 4.5kg
Regular price From $25.99 NZDRegular price Sale price From $25.99 NZDUnit price per -
Wishbone Beef & Ocean Fish Freeze-Dried Raw Topper for Dogs 350g
Regular price From $34.89 NZDRegular price Sale price From $34.89 NZDUnit price per -
Wishbone Tuna & Chicken Liver - Cat Urinary Care Topper in Cans 85g
Regular price From $3.49 NZDRegular price Sale price From $3.49 NZDUnit price perSale
Why Wishbone?
We have something for every pet with our wide range of recipes that include dry food, freeze-dried toppers and wet cans at prices you'll love.
- Nutritionally dense
- Packed with delicious, natural ingredients
- Superfoods for a daily immune boost
- Taurine-enriched for strong, healthy hearts
- Sustainably-sourced natural ingredients
Top Categories
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@franky_and_floyd
Shop Now" We love pasture raised New Zealand Lamb, so much that we have our own flock. Wishbone pet food ticks those boxes and also includes vitamins. "
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@mickys_pets
Shop Now" Leia’s Winter Self Care Tips is to dress warm and eat nutritious food! 🥰🧣🐟 Thank you @wishbonepetfood for filling her belly with goodness! 💖 "
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@otisandtheodore
Shop Now" Wishbone Pet Food is my love language for my dogs - absolutely loving the new pastel packaging and can’t decide which flavour is our favourite! "
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@chesterandbarney23
Shop Now" Presenting @wishbonepetfood Campaign to welcome their new packaging What is your love language ? Barney’s love language is acts of service. "
What Makes Us Unique
Our holistic approach to nutrition starts by choosing the best, natural ingredients from one of the most pristine places in the world - New Zealand.
Discover More
Let customers speak for us
Brandon Lewis
Premium Taste: Gourmet Delight!
Gourmet delight with a premium taste. Awesome Pawsome treats make every day special for my dog.
![[Dog Treat Bundle of 6] Awesome Pawsome All Natural Dog Treats 85g](https://cdn.shopify.com/s/files/1/0442/8965/4934/files/NEW_PRODUCT_SHOTS_500X500_2_150x150.png?v=1736391039)
Grace L.
Cats Can't Get Enough!
Tried the Wishbone Roost Cat Starter Kit and my cats absolutely loved it! The small bag was a great way to test it out, and seeing how much they enjoyed it, we’ll be sticking to Wishbone from now on. Excited to see how they like the larger bags.
![[Cat Starter Kit] Wishbone Roost for Cats - New Zealand Chicken 500g](https://cdn.shopify.com/s/files/1/0442/8965/4934/files/beefoceandog_7_150x150.png?v=1735225694)
Jessica M.
Top Choice for Sensitive Tummies!
We've had a tough time finding food that doesn't upset our Jessie's stomach. The Wishbone Ocean Starter Kit has been a game changer—no issues at all, and she's more energetic than ever! It's reassuring to find a brand that delivers on its promise. Will be purchasing more soon!
![[Dog Starter Kit] Wishbone Ocean for Dogs - New Zealand King Salmon 500g](https://cdn.shopify.com/s/files/1/0442/8965/4934/files/beefoceandog_6_150x150.png?v=1735225718)
Shirley Roycroft
Yummy dog food
My boy just loves his new dog food. Salmon
We must try the mixed one next time
Very satisfying for my dog 🐕
Luna Fritz
A Canine Cuisine Craze
"Our dog, Luna, has never been more excited for mealtime since we switched to Wishbone's Beef and Lamb mix.
Learn More
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Unraveling the Mysteries of Picky Pet Eaters
Read NowIn the curious world of pets, each cat and dog companion holds a lot ...
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How Freeze-Dried Raw Can Cure Your Picky Pets
Read NowAre mealtime battles with your pet becoming a daily ordeal? With freeze d ...
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Dog Food Pros & Cons: Grain-Free or With Grain
Read NowGrain-inclusive diets contain grains such as corn, wheat, and rice ...
