For active dogs with a heart of gold

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A Heart of Gold

Protect the heart of New Zealand farms by giving them a Taurine-enriched diet

Giving Back

For every Wishbone Gold bag sold, we’re giving $5 to the Rural Support Trust to help New Zealand farmers

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Because working dogs are the heart of New Zealand farms, we want to protect them with a heart-healthy, Taurine-enriched diet.

From our family-run pet food company located here in the beautiful Bay of Plenty, New Zealand, we source only premium quality ingredients to support their heart health, muscles, and joints.

We cook all our food in small, single batches so it’s always fresh. Our purpose is to show pets the same kindness, love, and respect we would give to any family member.

We make healthy, homestyle food that you can trust, straight from our family to yours.

Why We Do What We Do

Each year, we visit the families who raise and grow the meats, fruits and vegetables that make Wishbone Pet Foods so exceptional. Walking their fields, learning about their harvest, we continue to build relationships with organic growers and farmers to encourage sustainable farming practices.

We find ways to support them that’s why for every Wishbone Gold bag sold, we’re giving $5 to the Rural Support Trust (RST). RST is a nonprofit organization based in New Zealand that provides free assistance to rural communities and farmers. They provide financial and business advice as well as offer confidential stress management services.

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8 Super Foods

Wishbone Gold is also powered with these 8 superfoods. Give your active and working dogs an edge with these antioxidant-rich fruits, vegetables and herbs.

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Blueberries can help protect against damage from free radicals. They're rich in Vitamins A and C, dietary fiber, and calcium, and are also proven to help control sugar levels.

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Papayas are an excellent source of Vitamins A, C and E, calcium, phosphorus, and iron. The enzyme papain aids in the digestion of protein and helps maintain a healthy digestive system.

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Cranberries are rich in Vitamin C, dietary fiber, and manganese, and can help enhance iron and calcium absorption. High in antioxidants and phenols, this berry helps reduce the risk of chronic diseases like cancer.

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A fragrant herb, rosemary is rich in Vitamins A and C, iron, calcium, folate, and manganese. This herb also helps improve digestion and acts as a powerful antioxidant which helps protect against damage from free radicals.

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A good source of omega-3, fiber, and antioxidants, flaxseed can help lower the risk of developing diabetes, heart diseases, and even cancer.

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Peppermint helps soothe an upset stomach, reduces gas, and relaxes the digestive tract during digestion. Rich in Vitamins A and C, calcium, and magnesium, peppermint is a healthy herb that can even help freshen breath.

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Mangoes are rich in Vitamins A and C, and carotenoids which are beneficial to supporting the immune system.

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With Vitamin C, calcium, iron, and potassium, basil plays an active role in optimizing health. It also has anti-inflammatory, antibacterial, and antioxidant properties.