Why Wishbone?

Proudly Made in New Zealand

- All our proteins and produce are sourced and made locally here in New Zealand, a country renowned for high quality produce and food standards.     - Our premium ingredients are sourced from local farms, fisheries and meat suppliers and then cooked in our own kitchens right here in the Bay of Plenty.    - This means that every bag of Wishbone you buy helps support local businesses across New Zealand

8 Superfoods for Super Pets

- Wishbone is infused with the power of 8 nutrient-rich herbs, fruits and vegetables, including Basil, Cranberries, Flaxseed, and Papaya.     - Boosts your pet's immunity from within with the addition of Taurine and essential vitamins and minerals.     - Keep your pets strong and healthy in any season with Wishbone!

Boosts Whole Pet Health

- Each bag of Wishbone is expertly crafted by animal nutritionists to maintain a healthy balance of 75% animal ingredients and 25% functional ingredients.     - With this one bag, your pet eats food that supports healthy hearts, bright eyes, healthy skin, shiny coats, happy tummies and healthy muscles and bones. Now that's something to wag about!

Explore the benefits of premium nutrition with the Wishbone 500g Starter Kit, designed for those who are new to our brand and recipes, or seeking a convenient travel solution. Test our gluten-free and grain-free recipes to ensure they meet your pet’s unique taste and dietary needs before you commit to a larger purchase.

What Customers are Saying

Who we are

What Pets Need

Dog & Cat Food
Join our fur family

and get 10% off your first order