[Starter Kit] Wishbone Ocean New Zealand King Salmon, Gluten Free, Grain Free Dry Dog Food for Overall Pet Health 500g
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Explore the benefits of premium nutrition with the Wishbone 500 gm Starter Kit, designed for those who are new to our brand and recipes, or seeking a convenient travel solution. This compact package offers a practical way to test our gluten-free and grain-free recipes, ensuring they meet your pet’s unique taste and dietary needs before you commit to a larger purchase. It's also ideal for seamlessly transitioning your pet to a healthier diet with minimal disruption and waste. Experience the ease and assurance of introducing a top-tier diet to your pet’s routine—add this starter kit to your cart and give your pet the taste of true wellness!

THE FINEST KING SALMON FROM PRISTINE NEW ZEALAND WATERS
Give your dogs the bounty of New Zealand's pristine waters with Wishbone Ocean. Made with Ocean Fish and New Zealand King Salmon, Wishbone Ocean is crafted with only the finest local ingredients, selected for their exquisite flavor and nutrient-dense goodness. Each bite will leave your dogs begging for more!

THE WINNING FORMULA TO BALANCED PET NUTRITION
Each bag of Wishbone is expertly crafted by animal nutritionists to maintain a healthy balance of 75% animal ingredients and 25% functional ingredients. This holistic approach ensures that, with this one bag, your dog eats food that supports healthy hearts, bright eyes, healthy skin, shiny coats, happy tummies and healthy muscles and bones. Now that's something to wag about!

SUPERFOODS FOR SUPER PETS
Wishbone Ocean is infused with the power of 8 nutrient-rich herbs, fruits and vegetables, including Basil, Cranberries, Flaxseed, and Papaya. These, along with the addition of Taurine and essential vitamins and minerals, boosts your dog's immunity from within. Keep your dogs strong and healthy in any season with Wishbone!

PROUDLY MADE IN NEW ZEALAND
To make sure only the best goes into your pet's bowl, all our proteins and produce are sourced and made locally here in New Zealand, a country renowned for high quality produce and food standards. Our premium ingredients are sourced from local farms, fisheries and meat suppliers and then cooked in our own kitchens right here in the Bay of Plenty. This means that every bag of Wishbone you buy helps support local businesses across New Zealand who provide only the best for the pets we love.

  • Complete and balanced Whole Dog Health recipe
  • Made with New Zealand King Salmon and Ocean Fish meal
  • Grain-free with 75% animal ingredients and 25% functional ingredients
  • Made with 8 superfoods
  • Taurine-enriched with essential vitamins and minerals
  • Proudly made in New Zealand
  • Supports local farms, fisheries, and meat suppliers across New Zealand
  • Made with love from our kitchens to your pet's bowl
  • Delivered straight to your doorstep

KING SALMON GOODNESS

Effortless Corner Cleaning

New Zealand King Salmon

New Zealand King Salmon is rich in high-quality protein, which is essential for the growth, development, and maintenance of muscles in dogs. 

180 Degree Rotating Spin Mop

Rich in Omega 3

Promotes a healthy, shiny coat and reduce skin irritations in dogs. Helps enhance the body's response to infections and promote overall immune health.

Easy Movement

Overall Pet Health

Formulated to provide a complete and balanced diet for dogs. A balanced diet is crucial for maintaining optimal health and supporting proper growth and development.

180 Degree Rotating Spin Mop

Gluten-Free

A gluten-free diet eliminates the potential triggers, allowing for better digestive health and improved stool quality.

  • FEEDING GUIDE
  • Ingredients
  • GUARANTEED ANALYSIS
  • Reviews

Weight of Dog

Feeding Guide per day

dog_mini
SMALL BREED

≤5.5kg

57.5 – 115g (½ – 1 cup)

dog_small
MEDIUM BREED

5 – 10kg

115 – 230g (1 – 2 cups)

dog_medium
LARGE BREED

10 – 25kg

230 – 460g (2 – 4 cups)

dog_large
GIANT BREED

25 – 46.0kg

460 – 690g (4 – 6 cups)



1 cup = 115 g

Adjust feeding levels based on your dog’s individual needs. Puppies and nursing dogs may consume more than the recommended amount per day. Keep fresh water available at all times.

Switching to Wishbone?

Feeding Wishbone’s Dog Formula for the first time? Mix increasing amounts of Wishbone’s Dog Formula with decreasing amounts of the old food over a 7-day period. When supplementing with canned food, decrease the amount of dry food to avoid overfeeding.

Wishbone Dog Formula is formulated to meet and exceed the nutritional levels established by the Association of American Feed Control Officials (AAFCO) Dog Food Nutrient Profiles for dogs of all life stages.

King Salmon ,Ocean Fish Meal, Peas, Tapioca, Potatoes, Chicken Fat (preserved with Mixed Tocopherols), Flaxseed, Natural Flavor, Brewers Dried Yeast, Blueberries, Cranberries, Papaya, Mango, Apples, Basil, Oregano, Rosemary, Thyme, Sunflower Seeds, Peppermint, Sodium Chloride, Magnesium Sulfate, Buffered Vinegar, Taurine, Zinc Sulfate, Ferrous Sulfate, Vitamin E Supplement, Niacin (Vitamin B3), Copper Sulfate, d-Calcium Pantothenate (Vitamin B5), Manganese Sulfate, Riboflavin Supplement, Thiamine Mononitrate (Vitamin B1), Sodium Selenite, Vitamin B12 Supplement, Vitamin A Supplement, Pyridoxine Hydrochloride (Vitamin B6), Cobalt Sulfate, Calcium Iodate, Folic Acid, Vitamin D3 Supplement, Potassium Chloride, Choline Chloride, Tea Extract, Rosemary Extract, Spearmint Extract.​

Guaranteed Analysis

Crude Protein (min)26%
Crude Fat (min)12%
Crude Fibre (max)4%
Moisture (max)10%
Taurine (min)* 0.2%

*not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Customer Reviews

Based on 5 reviews
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Emma K.
Fantastic Find!

Wow, Wishbone has outdone themselves with their Ocean Dog Starter Kit! Our dog, Milo, is obsessed with the taste. The small bag was perfect for testing it out, and now Milo won’t settle for anything else. Off to buy the big bag now. A fantastic find for any dog owner!

D
Daniel F.
Best Decision for Our Dog's Diet!

I decided to try the Wishbone Ocean Starter Kit after reading about their use of superfoods and quality protein. The difference in our dog’s coat and energy is noticeable. It’s a product you can trust, and it’s clear it’s made with fresh ingredients here in NZ.

J
Jessica M.
Top Choice for Sensitive Tummies!

We've had a tough time finding food that doesn't upset our Jessie's stomach. The Wishbone Ocean Starter Kit has been a game changer—no issues at all, and she's more energetic than ever! It's reassuring to find a brand that delivers on its promise. Will be purchasing more soon!

L
Liam R.
A Huge Hit at Home!

Our dog, Baxter, has always been picky, but he dove right into the Wishbone Ocean kit! It's packed with nutritious ingredients that I feel good about. Seeing how much he loved it, we're switching to Wishbone for good. Plus, it's great to support a local NZ brand that cares so much about quality.

S
Sarah T.
Absolutely Impressed!

Just tried the Wishbone Ocean Dog Starter Kit for our new pup, and I'm thrilled with the quality! The ingredients are top-notch, and our little Charlie couldn't get enough of it. We're definitely going to stock up on the larger bags. Highly recommend for anyone who wants the best for their fur babies!

What Our Customers Are Saying

Recommended Products

Customer Reviews

Based on 5 reviews
100%
(5)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
E
Emma K.
Fantastic Find!

Wow, Wishbone has outdone themselves with their Ocean Dog Starter Kit! Our dog, Milo, is obsessed with the taste. The small bag was perfect for testing it out, and now Milo won’t settle for anything else. Off to buy the big bag now. A fantastic find for any dog owner!

D
Daniel F.
Best Decision for Our Dog's Diet!

I decided to try the Wishbone Ocean Starter Kit after reading about their use of superfoods and quality protein. The difference in our dog’s coat and energy is noticeable. It’s a product you can trust, and it’s clear it’s made with fresh ingredients here in NZ.

J
Jessica M.
Top Choice for Sensitive Tummies!

We've had a tough time finding food that doesn't upset our Jessie's stomach. The Wishbone Ocean Starter Kit has been a game changer—no issues at all, and she's more energetic than ever! It's reassuring to find a brand that delivers on its promise. Will be purchasing more soon!

L
Liam R.
A Huge Hit at Home!

Our dog, Baxter, has always been picky, but he dove right into the Wishbone Ocean kit! It's packed with nutritious ingredients that I feel good about. Seeing how much he loved it, we're switching to Wishbone for good. Plus, it's great to support a local NZ brand that cares so much about quality.

S
Sarah T.
Absolutely Impressed!

Just tried the Wishbone Ocean Dog Starter Kit for our new pup, and I'm thrilled with the quality! The ingredients are top-notch, and our little Charlie couldn't get enough of it. We're definitely going to stock up on the larger bags. Highly recommend for anyone who wants the best for their fur babies!